Rob Ashwell 2.0

I used to work for a company called Cambridge Consultants.  It’s a design house that comes up with some quite ingenious devices.  My personal favourite was a pair of sunglasses that took wireless data and projected it onto the lens - heart rate, stroke rate etc.

Working with the company really made me appreciate beautiful design that actually had a function.  I was never a fan of taking a device and adding a clock, for example.

I’ve seen several items since working with the firm, but none so poignant as a jacket that uses simple electronics to give cyclists break lights and indicators.

Whilst I don’t cycle quite as much as I used to, I do race through the city as often as I can.  Drivers never quite expect a road bike to go as fast as it does.  Or break as quickly as it does.  So having break lights would mean I changed my cycling shorts slightly less often.

I love it.  It’s simple.  It should have been invented years ago.