Promotion is only needed for weak stories

Top 10 social media PR tactics

July 13, 2008 · Leave a Comment

I recently started writing for the trade blog – sms text news.  It’s for the industry rather than the man on the street but it’s giving me an insight into the trade that I’d forgotten.  A recent call with a quite targetted weather service for mobiles has also had me thinking about the 10 rules for a successful campaign.

If you know nothing else here are the top 10 things you should know if you’re thinking of targetting the social media with a PR campaign:

If you decide to do it yourself / get an agency to do it the following should be remembered:
1) It’s a conversation – don’t post adverts by writing in comments / conversation spaces
2) Actually that one should be re-itterated
3) Do a tiny bit of homework and look at the members – Pick 10 members at random and Google them with the chosen activity.  If less than 3 of them come up then it’s probably a less serious group.
4) Don’t be afraid to ask for advice – in fact it’s the best way to introduce yourself
5) Don’t forget Bebo
6) Do forget MySpace
7) Find blogs on the relevant subjects using Technorati
8) Get involved in the comments – once again… comments are there to continue a discussion or ask a question not to advertise
9) Check out Digg.com for popular posters on a given subject
10) Once again… it’s all about conversation, conversation, conversation

I’d love to hear what other people think so do feel free to let me know.

R

Categories: PR · Social media · Technology
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