I recently started writing for the trade blog – sms text news. It’s for the industry rather than the man on the street but it’s giving me an insight into the trade that I’d forgotten. A recent call with a quite targetted weather service for mobiles has also had me thinking about the 10 rules for a successful campaign.
If you know nothing else here are the top 10 things you should know if you’re thinking of targetting the social media with a PR campaign:
If you decide to do it yourself / get an agency to do it the following should be remembered:
1) It’s a conversation – don’t post adverts by writing in comments / conversation spaces
2) Actually that one should be re-itterated
3) Do a tiny bit of homework and look at the members – Pick 10 members at random and Google them with the chosen activity. If less than 3 of them come up then it’s probably a less serious group.
4) Don’t be afraid to ask for advice – in fact it’s the best way to introduce yourself
5) Don’t forget Bebo
6) Do forget MySpace
7) Find blogs on the relevant subjects using Technorati
Get involved in the comments – once again… comments are there to continue a discussion or ask a question not to advertise
9) Check out Digg.com for popular posters on a given subject
10) Once again… it’s all about conversation, conversation, conversation
I’d love to hear what other people think so do feel free to let me know.
R

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