Investgative whosiwhatsits?

Thanks to Ben Goldacre’s Tweets for this.

How on earth are local publications struggling for advertising revenue when they have such strong investigative stories. Two great headlines from recent editions of local rags include:

Whitstable mum in custard shortage – This is Kent

And

Exhaustion Blamed For Hertford Fish Death – East Herts Herald

How did these get written up? “‘Ere, I been down to my local pond and there’s a big fish that’s dead there. I think you should tell your readers about it. I poked it with a stick and it didn’t move or nuffin’”