<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Rob Ashwell 2.0</title>
	<atom:link href="http://robashwell20.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://robashwell20.wordpress.com</link>
	<description>A new kind of PR malarkey</description>
	<pubDate>Sun, 13 Jul 2008 22:07:02 +0000</pubDate>
	<generator>http://wordpress.org/?v=MU</generator>
	<language>en</language>
			<item>
		<title>Top 10 social media PR tactics</title>
		<link>http://robashwell20.wordpress.com/2008/07/13/top-10-social-media-pr-tactics/</link>
		<comments>http://robashwell20.wordpress.com/2008/07/13/top-10-social-media-pr-tactics/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 22:07:02 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Bebo]]></category>

		<category><![CDATA[MySpace]]></category>

		<category><![CDATA[Mobile]]></category>

		<category><![CDATA[Campaigns]]></category>

		<category><![CDATA[Amazing]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=165</guid>
		<description><![CDATA[I recently started writing for the trade blog - sms text news.  It&#8217;s for the industry rather than the man on the street but it&#8217;s giving me an insight into the trade that I&#8217;d forgotten.  A recent call with a quite targetted weather service for mobiles has also had me thinking about the 10 rules [...]]]></description>
		<wfw:commentRss>http://robashwell20.wordpress.com/2008/07/13/top-10-social-media-pr-tactics/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/robashwell20-128.jpg" medium="image">
			<media:title type="html">robashwell20</media:title>
		</media:content>

		<media:content url="http://www.sxc.hu/pic/m/l/le/leocub/1031159_keyboard.jpg" medium="image" />
	</item>
		<item>
		<title>Get better results, help out the competition.</title>
		<link>http://robashwell20.wordpress.com/2008/06/19/get-better-results-help-out-the-competition/</link>
		<comments>http://robashwell20.wordpress.com/2008/06/19/get-better-results-help-out-the-competition/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 07:36:27 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=163</guid>
		<description><![CDATA[When I was working on the agency side, one of the ways I used to get interviews for the smaller clients was to link it to a bigger one. “I can put you in contact with X, Y and Z who are all experts on this field because A, B and C.”
All of these people, [...]]]></description>
		<wfw:commentRss>http://robashwell20.wordpress.com/2008/06/19/get-better-results-help-out-the-competition/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/robashwell20-128.jpg" medium="image">
			<media:title type="html">robashwell20</media:title>
		</media:content>

		<media:content url="http://www.sxc.hu/pic/m/p/po/porah/950531_mobile_1.jpg" medium="image">
			<media:title type="html">Mobile phone</media:title>
		</media:content>
	</item>
		<item>
		<title>New ice age coming? Uh, no!</title>
		<link>http://robashwell20.wordpress.com/2008/06/16/new-ice-age-coming-uh-no/</link>
		<comments>http://robashwell20.wordpress.com/2008/06/16/new-ice-age-coming-uh-no/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 10:18:38 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=162</guid>
		<description><![CDATA[This post was originally going to be put onto Greenbang, however, I don&#8217;t quite feel it&#8217;s right for there but is worth publishing on here, however&#8230;
When growing up Greenbang was always taught that if you don&#8217;t have anything nice to say then don&#8217;t say anything at all. A sore backside often followed a so called [...]]]></description>
		<wfw:commentRss>http://robashwell20.wordpress.com/2008/06/16/new-ice-age-coming-uh-no/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/robashwell20-128.jpg" medium="image">
			<media:title type="html">robashwell20</media:title>
		</media:content>

		<media:content url="http://www.greenbang.com/wp-content/uploads/2008/06/966669_eclipse.jpg" medium="image">
			<media:title type="html">Solar eclipse</media:title>
		</media:content>
	</item>
		<item>
		<title>How to do a survey well</title>
		<link>http://robashwell20.wordpress.com/2008/06/09/how-to-do-a-survey-well/</link>
		<comments>http://robashwell20.wordpress.com/2008/06/09/how-to-do-a-survey-well/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 22:49:13 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=161</guid>
		<description><![CDATA[And on the subject of surveys.
A perfect example of how to do a survey well has just appeared.  Tiscali&#8217;s PR agency (or their internal peeps) should be paid more for getting it so very right, in fact.
As you&#8217;ll have read my last post on the mower survey - if you haven&#8217;t now&#8217;s your chance, but [...]]]></description>
		<wfw:commentRss>http://robashwell20.wordpress.com/2008/06/09/how-to-do-a-survey-well/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/robashwell20-128.jpg" medium="image">
			<media:title type="html">robashwell20</media:title>
		</media:content>

		<media:content url="http://uk.gizmodo.com/homechoice.jpg" medium="image" />
	</item>
		<item>
		<title>Enough with the dodgy data</title>
		<link>http://robashwell20.wordpress.com/2008/06/09/enough-with-the-dodgy-data/</link>
		<comments>http://robashwell20.wordpress.com/2008/06/09/enough-with-the-dodgy-data/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 22:25:27 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<category><![CDATA[Bunny]]></category>

		<category><![CDATA[Lawnmower]]></category>

		<category><![CDATA[news]]></category>

		<category><![CDATA[research]]></category>

		<category><![CDATA[Survey]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=160</guid>
		<description><![CDATA[I do a bit of writing for Greenbang.com and as such I get the green press releases come through on PR Newswire.  One has caught my eye this morning for being a tiny bit, um, too transparent.
The research was conducted by an independent expert and concluded that “MOWING YOUR LAWN CAN BE GOOD FOR ENVIRONMENT.”  [...]]]></description>
		<wfw:commentRss>http://robashwell20.wordpress.com/2008/06/09/enough-with-the-dodgy-data/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/robashwell20-128.jpg" medium="image">
			<media:title type="html">robashwell20</media:title>
		</media:content>

		<media:content url="http://blog.asgoodasgrass.co.uk/userimg/img114-0large.jpg" medium="image">
			<media:title type="html">Lawn Mower</media:title>
		</media:content>
	</item>
		<item>
		<title>On the subject of frustration</title>
		<link>http://robashwell20.wordpress.com/2008/05/30/on-the-subject-of-frustration/</link>
		<comments>http://robashwell20.wordpress.com/2008/05/30/on-the-subject-of-frustration/#comments</comments>
		<pubDate>Fri, 30 May 2008 09:43:27 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=159</guid>
		<description><![CDATA[I’m that unusual mix of hack and flack.  Today I truly understood all the frustration taken out on PRs by journalists.
Until today I had not quite grasped the futility of requesting information.  Until today I had had only positive (or mostly positive) experiences from PRs.  Edelman, MCMC and Johnson King helped me a lot in [...]]]></description>
		<wfw:commentRss>http://robashwell20.wordpress.com/2008/05/30/on-the-subject-of-frustration/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/robashwell20-128.jpg" medium="image">
			<media:title type="html">robashwell20</media:title>
		</media:content>

		<media:content url="http://www.tmcentertainment.co.uk/images/speaker-index/SpeakOutKellyHolmes1.jpg" medium="image">
			<media:title type="html">Kelly Holmes</media:title>
		</media:content>
	</item>
		<item>
		<title>Piece in the Guardian</title>
		<link>http://robashwell20.wordpress.com/2008/05/22/piece-in-the-guardian/</link>
		<comments>http://robashwell20.wordpress.com/2008/05/22/piece-in-the-guardian/#comments</comments>
		<pubDate>Thu, 22 May 2008 14:26:35 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=158</guid>
		<description><![CDATA[A piece of shameless self promotion I&#8217;m afraid.  The Guardian has today published my article on wi-fi security.  Enjoy.
http://www.guardian.co.uk/technology/2008/may/22/wifi.internet
Oh, the picture should also be attributed to the Guardian.
       ]]></description>
		<wfw:commentRss>http://robashwell20.wordpress.com/2008/05/22/piece-in-the-guardian/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/robashwell20-128.jpg" medium="image">
			<media:title type="html">robashwell20</media:title>
		</media:content>

		<media:content url="http://image.guim.co.uk/sys-images/Technology/Pix/pictures/2008/05/21/cybercrime460x276.jpg" medium="image">
			<media:title type="html">Guardian image</media:title>
		</media:content>
	</item>
		<item>
		<title>Is it the medium or the message</title>
		<link>http://robashwell20.wordpress.com/2008/05/21/is-it-the-medium-or-the-message/</link>
		<comments>http://robashwell20.wordpress.com/2008/05/21/is-it-the-medium-or-the-message/#comments</comments>
		<pubDate>Wed, 21 May 2008 08:59:31 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Journalism]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=157</guid>
		<description><![CDATA[I&#8217;m a fan of web 2.0.  Really I am.  If you don&#8217;t believe me read a few more posts from this blog.  Back with me?  Good.
So, like I was saying I like web 2.0.  Blogs are fascinating (if you read the right ones).  There are a handful that are strong enough to be quoted with [...]]]></description>
		<wfw:commentRss>http://robashwell20.wordpress.com/2008/05/21/is-it-the-medium-or-the-message/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/robashwell20-128.jpg" medium="image">
			<media:title type="html">robashwell20</media:title>
		</media:content>

		<media:content url="http://www.oceanrowevents.co.uk/images/lamondiale.jpg" medium="image">
			<media:title type="html">Rowing</media:title>
		</media:content>
	</item>
		<item>
		<title>Oh dear - not all is well in PR</title>
		<link>http://robashwell20.wordpress.com/2008/05/13/oh-dear-not-all-is-well-in-pr/</link>
		<comments>http://robashwell20.wordpress.com/2008/05/13/oh-dear-not-all-is-well-in-pr/#comments</comments>
		<pubDate>Tue, 13 May 2008 15:22:20 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Chris Anderson]]></category>

		<category><![CDATA[Journalist]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[RSS]]></category>

		<category><![CDATA[Sally Whittle]]></category>

		<category><![CDATA[spam]]></category>

		<category><![CDATA[Wiki]]></category>

		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=156</guid>
		<description><![CDATA[A growing handful of journalists aren&#8217;t happy about PR.  The tension has been growing for a while and it&#8217;s really getting noticed in the blogosphere.
The PRs continue to use services such as Vocus and Media Disk to create long media lists and then spam the same email to all and sundry.  They might not think [...]]]></description>
		<wfw:commentRss>http://robashwell20.wordpress.com/2008/05/13/oh-dear-not-all-is-well-in-pr/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/robashwell20-128.jpg" medium="image">
			<media:title type="html">robashwell20</media:title>
		</media:content>

		<media:content url="http://www.saynotocrack.com/wp-content/uploads/2007/06/spam_sandwich.jpg" medium="image">
			<media:title type="html">Spam</media:title>
		</media:content>
	</item>
		<item>
		<title>Facebook has officially made it</title>
		<link>http://robashwell20.wordpress.com/2008/05/08/facebook-has-officially-made-it/</link>
		<comments>http://robashwell20.wordpress.com/2008/05/08/facebook-has-officially-made-it/#comments</comments>
		<pubDate>Thu, 08 May 2008 12:41:34 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
		
		<category><![CDATA[Social media]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[BBC3]]></category>

		<category><![CDATA[Comedy]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Funny]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=155</guid>
		<description><![CDATA[There are moments in comedy that capture the zeitgeist perfectly. And oddly BBC3&#8217;s The Wall has been the one to hit it.
Nothing more needs to be said&#8230; enjoy

       ]]></description>
		<wfw:commentRss>http://robashwell20.wordpress.com/2008/05/08/facebook-has-officially-made-it/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/robashwell20-128.jpg" medium="image">
			<media:title type="html">robashwell20</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/nrlSkU0TFLs/2.jpg" medium="image" />
	</item>
	</channel>
</rss>