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	<title>Promotion is only needed for weak stories</title>
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	<link>http://robashwell20.wordpress.com</link>
	<description>Previously rob ashwell 2.0</description>
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		<title>Promotion is only needed for weak stories</title>
		<link>http://robashwell20.wordpress.com</link>
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			<item>
		<title>Palm Pre &#8211; come back when you can get column inches</title>
		<link>http://robashwell20.wordpress.com/2009/06/10/palm-pre-come-back-when-you-can-get-column-inches/</link>
		<comments>http://robashwell20.wordpress.com/2009/06/10/palm-pre-come-back-when-you-can-get-column-inches/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 14:25:26 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[flop]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone Killer]]></category>
		<category><![CDATA[Palm Pre]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=204</guid>
		<description><![CDATA[Palm Pre is handed its butt on a plate in the war for column inches<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=robashwell20.wordpress.com&blog=2297775&post=204&subd=robashwell20&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Apple</media:title>
		</media:content>
	</item>
		<item>
		<title>Social ice cream</title>
		<link>http://robashwell20.wordpress.com/2009/06/02/social-ice-cream/</link>
		<comments>http://robashwell20.wordpress.com/2009/06/02/social-ice-cream/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 10:46:07 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=200</guid>
		<description><![CDATA[A good analogy for social media, very topical in the heat wave &#8211; social ice cream.

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=robashwell20.wordpress.com&blog=2297775&post=200&subd=robashwell20&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">robashwell20</media:title>
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		<item>
		<title>Wolfram, Twitter or Google?</title>
		<link>http://robashwell20.wordpress.com/2009/05/19/wolfram-twitter-or-google/</link>
		<comments>http://robashwell20.wordpress.com/2009/05/19/wolfram-twitter-or-google/#comments</comments>
		<pubDate>Tue, 19 May 2009 10:31:32 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Google. Search]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Wolfram]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=197</guid>
		<description><![CDATA[I&#8217;ve been playing around with Wolfram, the new computational search engine that&#8217;s getting a lot of hype on Twitter and from the established Media.
As Cellan-Jones&#8217; piece on Radio 4 highlighted, there are a lot of things that it does badly. Even if it does know that 88mph means the speed that Marty McFly&#8217;s Delorian will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=robashwell20.wordpress.com&blog=2297775&post=197&subd=robashwell20&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">robashwell20</media:title>
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			<media:title type="html">Back to the Future</media:title>
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	</item>
		<item>
		<title>Tweets or coverage?</title>
		<link>http://robashwell20.wordpress.com/2009/05/13/tweets-or-coverage/</link>
		<comments>http://robashwell20.wordpress.com/2009/05/13/tweets-or-coverage/#comments</comments>
		<pubDate>Wed, 13 May 2009 13:19:29 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=187</guid>
		<description><![CDATA[You have to love Twitter. I&#8217;ve been playing around with it for the past few months for a campaign analysis tool.
Traditionally I&#8217;ve used services such as Press Index, Durrants and Romeike. I&#8217;ve also banged my head against a desk when a client used NMI &#8211; an awful press tracker that only monitored a third of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=robashwell20.wordpress.com&blog=2297775&post=187&subd=robashwell20&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">robashwell20</media:title>
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			<media:title type="html">Twitter</media:title>
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	</item>
		<item>
		<title>Investgative whosiwhatsits?</title>
		<link>http://robashwell20.wordpress.com/2009/05/05/investgative-whosiwhatsits/</link>
		<comments>http://robashwell20.wordpress.com/2009/05/05/investgative-whosiwhatsits/#comments</comments>
		<pubDate>Tue, 05 May 2009 13:01:54 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[comedy goldmine]]></category>
		<category><![CDATA[Local journalism]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=184</guid>
		<description><![CDATA["'Ere, I been down to my local pond and there's a big fish that's dead there. I think you should tell your readers about it. I poked it with a stick and it didn't move or nuffin'"<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=robashwell20.wordpress.com&blog=2297775&post=184&subd=robashwell20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://robashwell20.wordpress.com/2009/05/05/investgative-whosiwhatsits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">robashwell20</media:title>
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		<item>
		<title>Step back and see the big picture</title>
		<link>http://robashwell20.wordpress.com/2009/05/05/step-back-and-see-the-big-picture/</link>
		<comments>http://robashwell20.wordpress.com/2009/05/05/step-back-and-see-the-big-picture/#comments</comments>
		<pubDate>Tue, 05 May 2009 08:50:37 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[Web apps]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=176</guid>
		<description><![CDATA[In the piece Nicolas Carlson tracks the many job losses from US newspapers in the first four months of 2009 using the free Google Maps tool and the resulting image, well, to use an awful cliche it's worth a thousand words.

The image, tracking the 8862+ layoffs and buyouts from US newspapers can be seen here. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=robashwell20.wordpress.com&blog=2297775&post=176&subd=robashwell20&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">robashwell20</media:title>
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			<media:title type="html">Planet Earth</media:title>
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		<item>
		<title>Telling it like it is</title>
		<link>http://robashwell20.wordpress.com/2009/05/04/telling-it-like-it-is/</link>
		<comments>http://robashwell20.wordpress.com/2009/05/04/telling-it-like-it-is/#comments</comments>
		<pubDate>Mon, 04 May 2009 09:44:06 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=180</guid>
		<description><![CDATA[There is much debate about the future of the press. News breaks throughout the day and the web now enables it to be covered and read as it happens.
It also allows an international view to be reached with the NY Times, BBC, Guardian and Al Jazeera all feeding into my RSS feed.
So, it was good [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=robashwell20.wordpress.com&blog=2297775&post=180&subd=robashwell20&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">robashwell20</media:title>
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			<media:title type="html">859634_newspaper</media:title>
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	</item>
		<item>
		<title>Spam 3.0 &#8211; the way forward, apparently</title>
		<link>http://robashwell20.wordpress.com/2009/04/16/spam-30-the-way-forward-apparently/</link>
		<comments>http://robashwell20.wordpress.com/2009/04/16/spam-30-the-way-forward-apparently/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 11:34:23 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
				<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=171</guid>
		<description><![CDATA[A strong contender for the email that has most wasted my time this week has just landed in my inbox. And, yes, I do appreciate the irony of spending an extra 10 minutes writing about it.
The email, PR 3.0: The New Public Relations Toolkit, has probably been received by 10,000 people that even remotely work [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=robashwell20.wordpress.com&blog=2297775&post=171&subd=robashwell20&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">robashwell20</media:title>
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		<item>
		<title>US Army doesn&#8217;t understand Twittering</title>
		<link>http://robashwell20.wordpress.com/2008/10/28/us-army-doesnt-understand-twittering/</link>
		<comments>http://robashwell20.wordpress.com/2008/10/28/us-army-doesnt-understand-twittering/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 15:11:43 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[terrorism]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[US Army]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=167</guid>
		<description><![CDATA[You have to love oxymorons. My school could rarely come up with one when pushed and went for lame examples such as &#8216;the bitter sweet pain of love&#8217;. I always preferred the term US intelligence.
Piss take aside, I&#8217;m slightly baffled by one story on the BBC&#8217;s News Beat about the US Army being worried that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=robashwell20.wordpress.com&blog=2297775&post=167&subd=robashwell20&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://robashwell20.wordpress.com/2008/10/28/us-army-doesnt-understand-twittering/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">robashwell20</media:title>
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		<title>Top 10 social media PR tactics</title>
		<link>http://robashwell20.wordpress.com/2008/07/13/top-10-social-media-pr-tactics/</link>
		<comments>http://robashwell20.wordpress.com/2008/07/13/top-10-social-media-pr-tactics/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 22:07:02 +0000</pubDate>
		<dc:creator>robashwell20</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Amazing]]></category>
		<category><![CDATA[Bebo]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[MySpace]]></category>

		<guid isPermaLink="false">http://robashwell20.wordpress.com/?p=165</guid>
		<description><![CDATA[I recently started writing for the trade blog &#8211; sms text news.  It&#8217;s for the industry rather than the man on the street but it&#8217;s giving me an insight into the trade that I&#8217;d forgotten.  A recent call with a quite targetted weather service for mobiles has also had me thinking about the 10 rules [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=robashwell20.wordpress.com&blog=2297775&post=165&subd=robashwell20&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">robashwell20</media:title>
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